Nature's Bounty
As a web designer, I was selected to lead the redesign of the entire Vitamin World website. I designed emails, graphics, and landing pages for brands such as Nature’s Bounty, Puritan’s Pride, Vitamin World, Solgar, GNC, MET-RX, Vitamins.com, and FreeVitamin.com. I developed and implemented style guides for consistent branding. Collaborating with marketing and development teams, I enhanced user experience, driving significant increases in site traffic and customer satisfaction. Additionally, I conducted usability testing to continuously improve performance and aesthetics.
My Work Experience
Led the redesign of the entire Vitamin World website, implementing advanced UX processes and UI development with HTML, CSS, and jQuery. Created static and animated web banners, and produced web and print marketing graphics. Designed and coded HTML email newsletters for all NBTY brands, including Spanish and Japanese divisions. Collaborated with merchandise managers, project managers, and programmers to ensure website functionality. Supervised, mentored, and assigned projects to interns and junior web designers. Conducted usability testing and developed style guides for consistent branding.
Managed Channels
Websites:
Vitamin World | Vitamin Supplement Store
Puritans Pride | Vitamin Supplement Store
MET-Rx (metrx.com)
GNC® | Vitamins, Supplements
Solgar® | The Gold Standard in Vitamins
Social Media Marketing:
Vitamin World (@officialvitaminworld)
Get in touch
Send me a message and I'll get back to you as soon as I can.