SUNY Purchase College
Led the comprehensive redesign of SUNY Purchase College's website, News and Events portal, and managed the intranet. Directed multi-channel marketing campaigns to attract new applicants through web, email, social media, SEO, print, video content, and banner ads. Developed targeted content strategies, optimized user engagement, and used advanced analytics to measure effectiveness, resulting in a significant increase in applications.
My Work Experience
Oversaw and maintained SUNY Purchase College’s website, ensuring system access for faculty and staff. Trained users on proprietary software and designed web pages, print graphics, and email templates. Managed digital media with Experience Manager Assets and developed SEO strategies to optimize traffic and boost conversion rates. Handled social media content, paid advertising campaigns, and promotional banner ads. Analyzed traffic, implemented marketing strategies, and ensured brand consistency. Monitored website performance, cross-browser compatibility, and security. Facilitated interactive chats for freshmen, collaborated on projects, and provided Google Analytics reports to academic departments. Organized webinars to engage the college community.
Managed Channels
Websites:
SUNY Purchase College
Social Media Marketing:
SUNY Purchase College (Facebook)
Purchase College - SUNY Instagram
Purchase College Makes it Possible (youtube.com)
Get in touch
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