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<h2 style="white-space:pre-line">SUNY Purchase College</h2>
<p>At SUNY Purchase College, I led media production, handling video production, audio engineering, and editing for campus projects using both drone and ground footage. I managed print media for the admissions and alumni departments, collaborating on high-quality materials and the quarterly Purchase magazine, which I converted to an interactive online format. I also redesigned the college website, enhancing user experience and accessibility, and engaged the community through social media, webinars, and live chats.</p>

Students walking and socializing outside the Purchase College building, featuring a large outdoor clock.

<h2 style="white-space:pre-line">Web Development</h2>
<p>Redesigned and managed SUNY Purchase College’s website, improving load times by 20% and ensuring access for over 200 faculty and staff. Trained 50+ faculty on in-house software, enhancing site usability by 15% with improved web pages and graphics. Developed SEO and social media strategies that increased site traffic by 25% and boosted conversion rates by 10%.<br /><br /><strong>Website:</strong><br /><a href="https://www.purchase.edu/" target="_blank">SUNY Purchase College</a></p>

<h2 style="white-space:pre-line">Social Media </h2>
<p>Managed social media marketing for SUNY Purchase College, promoting events and programs to engage students, faculty, and alumni. Increased engagement and strengthened the college's online presence through targeted content and data-driven strategies.<br /><br /><strong>Social Media Channels:</strong><br /><a href="https://www.youtube.com/@PurchaseCollege" target="_blank">YouTube</a><br /><a href="https://www.instagram.com/purchasecollege/" target="_blank">Instagram</a><br /><a href="https://www.facebook.com/SUNYPurchaseCollege/" target="_blank">Facebook</a></p>

<h2 style="white-space:pre-line">Print Media</h2>
<p>Developed and executed print media campaigns for the admissions department and alumni organization at SUNY Purchase College. Collaborated with writers, photographers, and a print company to create high-quality materials, including assisting in designing and facilitating the production of the quarterly Purchase magazine. Additionally, I converted each magazine into an interactive format, making it accessible online across all devices. These materials were crafted to engage prospective students and alumni, enhancing the college’s outreach and brand presence.<br /><br /><strong>Online Magazine:</strong><br /><a href="https://issuu.com/suny.purchase.college" target="_blank">Issuu</a></p>

Video

Assisted in media production, audio engineering, and video editing for multiple projects at SUNY Purchase College. Worked closely with the creative team, utilizing drone footage for dynamic aerial shots and professional cameras for on-the-ground visuals. Ensured high-quality audio and applied expert editing techniques to deliver engaging and polished videos for a variety of campus events and initiatives.

Video Editing

<h2 style="white-space:pre-line">My Work Experience</h2>
<p>Redesigned and managed SUNY Purchase College’s website, streamlining access for faculty and staff while improving user experience. Trained staff on proprietary software and created web pages, print graphics, and email templates. Managed digital media with Experience Manager Assets, optimized SEO, and led social media content, paid campaigns, and promotional banners. Monitored performance, ensured cross-browser compatibility and security, and provided Google Analytics reports. Organized interactive chats for freshmen and webinars, enhancing community engagement while ensuring brand consistency.</p>

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<h3>Get in touch</h3>
<p>Send me a message and I'll get back to you as soon as I can.</p>

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<h2>Understanding Your Business Needs</h2><p>Before diving into the search for a web development company, it's crucial to understand your business needs. What are your goals for the website? Are you looking to increase sales, provide information, or offer a service? Knowing your objectives will help you communicate effectively with potential web development partners and ensure they can meet your expectations.</p><h2>Research and Shortlist Potential Companies</h2><p>Start by researching web development companies that have experience in your industry. Look for companies with a strong portfolio and positive client reviews. You can use platforms like Clutch, Upwork, or even LinkedIn to find reputable companies. Create a shortlist of potential candidates based on their expertise, track record, and client feedback.</p><figure id="figure-28qdqd9h1wm3j9xkwz"><img id="28qdqd9h1wm3j9xkwz" src="https://images.unsplash.com/photo-1457305237443-44c3d5a30b89?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHx3ZWIlMjBkZXZlbG9wbWVudHxlbnwwfHx8fDE3MzE3MDc0OTd8MA&ixlib=rb-4.0.3&q=80&w=1080" alt="web development" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure><h2>Evaluate Their Technical Expertise</h3><p>Once you have a shortlist, evaluate each company's technical expertise. Check if they are proficient in the technologies and platforms you need, such as WordPress, Magento, or custom coding. Ask about their experience with responsive design, SEO, and other essential web development practices. A company with a broad skill set can offer more comprehensive solutions.</p><h2>Consider Their Design Capabilities</h2><p>A website's design is just as important as its functionality. Review the design capabilities of each company by looking at their previous projects. Ensure they can create visually appealing, user-friendly, and mobile-responsive designs. Good design can significantly impact user experience and engagement.</p><figure id="figure-0vfnykscdbm3j9xkwz"><img id="0vfnykscdbm3j9xkwz" src="https://images.unsplash.com/photo-1522542550221-31fd19575a2d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHx3ZWJzaXRlJTIwZGVzaWdufGVufDB8fHx8MTczMTcwNzQ5N3ww&ixlib=rb-4.0.3&q=80&w=1080" alt="website design" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure><h2>Check Their Communication and Support</h2><p>Effective communication is key to a successful web development project. Evaluate how each company communicates during the initial stages. Are they responsive? Do they ask insightful questions about your project? Additionally, inquire about their support and maintenance services. A reliable company will offer ongoing support to ensure your website runs smoothly after launch.</p><h2>Review Their Pricing and Contracts</h2><p>Price is an important factor, but it shouldn't be the only consideration. Compare the pricing structures of the shortlisted companies. Look for transparency in their pricing and ensure there are no hidden costs. Review their contracts carefully, paying attention to the scope of work, timelines, and payment terms. A well-defined contract can prevent misunderstandings and ensure a smooth collaboration.</p><figure id="figure-wtkldbwk4m3j9xkwz"><img id="wtkldbwk4m3j9xkwz" src="https://images.unsplash.com/photo-1507679799987-c73779587ccf?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxidXNpbmVzcyUyMGNvbnRyYWN0fGVufDB8fHx8MTczMTcwNzQ5N3ww&ixlib=rb-4.0.3&q=80&w=1080" alt="business contract" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure><h2>Ask for References and Case Studies</h2><p>Don't hesitate to ask for references and case studies. Speaking with previous clients can provide valuable insights into the company's reliability, work quality, and ability to meet deadlines. Case studies can showcase their problem-solving skills and how they've helped other businesses achieve their goals.</p><h2>Trust Your Instincts</h2><p>Finally, trust your instincts. Choose a web development company that not only meets your technical and design requirements but also feels like a good fit for your business culture. A company that understands your vision and values will be more invested in your project's success.</p><p>By following these steps, you can find the right web development company that aligns with your business needs and helps you achieve your online goals.</p>

How to Choose the Right Web Development Company for Your Business

<h2>The Integration of AI in Web Development</h2><p>The landscape of web development is undergoing a significant transformation with the integration of <strong>Artificial Intelligence (AI)</strong> and <strong>Machine Learning (ML)</strong>. These technologies are not just buzzwords; they are revolutionizing how developers approach and execute projects. AI and ML are enhancing the efficiency, functionality, and user experience of web applications, making them smarter and more responsive to user needs.</p><p>AI tools are being utilized to automate routine tasks, such as code generation, testing, and debugging, which allows developers to focus on more complex and creative aspects of projects. This shift is not only increasing productivity but also reducing the time to market for web applications. As AI continues to evolve, its role in web development is expected to expand, leading to even more innovative solutions.</p><figure id="figure-lmdf1rc5hem1v9fj42"><img id="lmdf1rc5hem1v9fj42" src="https://images.unsplash.com/photo-1593376893114-1aed528d80cf?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxhcnRpZmljaWFsJTIwaW50ZWxsaWdlbmNlfGVufDB8fHx8MTcyODA3MDgxMXww&ixlib=rb-4.0.3&q=80&w=1080" alt="artificial intelligence" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure><h3>Machine Learning for Personalization</h3><p>Machine Learning is playing a pivotal role in personalizing user experiences on websites. By analyzing user behavior and preferences, ML algorithms can tailor content, recommendations, and interfaces to meet individual user needs. This level of personalization is enhancing user engagement and satisfaction, which is crucial in today's competitive digital landscape.</p><p>For instance, e-commerce websites are leveraging ML to provide personalized product recommendations, while content platforms use it to suggest articles or videos based on user interests. As ML algorithms become more sophisticated, the potential for personalization will only increase, offering users a more customized and seamless online experience.</p><figure id="figure-fndu5yrtp9m1v9fj42"><img id="fndu5yrtp9m1v9fj42" src="https://images.unsplash.com/photo-1516192518150-0d8fee5425e3?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxtYWNoaW5lJTIwbGVhcm5pbmd8ZW58MHx8fHwxNzI4MDc4MDI3fDA&ixlib=rb-4.0.3&q=80&w=1080" alt="machine learning" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure><h3>Enhanced Security with AI</h3><p>Security is a major concern for web developers, and AI is proving to be a valuable ally in this area. AI-powered security systems can detect and respond to threats in real-time, providing a level of protection that was previously unattainable. These systems use machine learning to identify patterns and anomalies that may indicate a security breach, allowing for swift action to be taken.</p><p>Furthermore, AI can assist in identifying vulnerabilities in code before they are exploited, reducing the risk of cyberattacks. As cyber threats continue to evolve, the use of AI in web security is likely to become even more critical, offering developers and users peace of mind.</p><figure id="figure-uicoe5yycsm1v9fj42"><img id="uicoe5yycsm1v9fj42" src="https://images.unsplash.com/photo-1618482914248-29272d021005?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxjeWJlciUyMHNlY3VyaXR5fGVufDB8fHx8MTcyODA3ODY4NHww&ixlib=rb-4.0.3&q=80&w=1080" alt="cyber security" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure><h3>The Role of AI in Design and UX</h3><p>AI is also making waves in the realm of web design and user experience (UX). AI-driven design tools can automatically generate design elements and layouts based on user input and preferences, streamlining the design process. These tools can also provide insights into user behavior, helping designers create more intuitive and user-friendly interfaces.</p><p>Moreover, AI is enabling the creation of adaptive user interfaces that adjust in real-time to user interactions. This dynamic approach to UX design is enhancing the overall user experience, making websites more engaging and accessible.</p><h3>Challenges and Considerations</h3><p>Despite the numerous advantages, integrating AI and ML into web development is not without its challenges. Developers must consider factors such as data privacy, algorithm bias, and the need for continuous learning and adaptation of AI models. Ensuring that AI systems are transparent and ethical is crucial to maintaining user trust and compliance with regulations.</p><p>Additionally, the rapid pace of AI advancement means that developers need to stay updated with the latest tools and technologies. Continuous learning and adaptation are essential to fully leverage the potential of AI in web development.</p><figure id="figure-ah2xj6yf0jm1v9fj42"><img id="ah2xj6yf0jm1v9fj42" src="https://images.unsplash.com/photo-1691435828932-911a7801adfb?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHx3ZWIlMjBkZXZlbG9wbWVudHxlbnwwfHx8fDE3MjgwNzg2ODV8MA&ixlib=rb-4.0.3&q=80&w=1080" alt="web development" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure><p>In conclusion, the future of web development is undoubtedly intertwined with AI and Machine Learning. These technologies are transforming every aspect of the development process, from design and personalization to security and user experience. As AI continues to evolve, it will open up new possibilities and challenges, shaping the future of the web in ways we are only beginning to understand. Embracing these changes will be key to staying competitive and delivering innovative web solutions in the years to come.</p>

The Future of Web Development: AI and Machine Learning

<h2>Introduction to Website Security</h2><p>In today's digital age, ensuring the security of your website is paramount. With cyber threats becoming increasingly sophisticated, it is essential to implement robust security measures to protect your data and your users. This blog post will guide you through the best practices for building secure websites.</p><figure id="figure-qd28kfkirm078vwmt"><img id="qd28kfkirm078vwmt" src="https://images.unsplash.com/photo-1544890225-2f3faec4cd60?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHx3ZWJzaXRlJTIwc2VjdXJpdHl8ZW58MHx8fHwxNzI0NDQ5Nzk4fDA&ixlib=rb-4.0.3&q=80&w=1080" alt="website security" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure><h2>Use HTTPS Protocol</h2><p>One of the first steps in securing your website is to use HTTPS instead of HTTP. HTTPS encrypts the data transferred between the user's browser and your server, making it difficult for hackers to intercept sensitive information. Obtaining an SSL certificate is a straightforward process and is crucial for safeguarding your site.</p><h3>Benefits of HTTPS</h3><p>Using HTTPS not only enhances security but also boosts your site's credibility. Search engines like Google prioritize HTTPS-enabled websites, improving your site's SEO ranking. Additionally, users are more likely to trust and engage with a site that displays a secure connection.</p><h2>Regularly Update Software</h2><p>Keeping your software up-to-date is another critical aspect of website security. This includes the content management system (CMS), plugins, and any other third-party software you use. Developers frequently release updates that fix vulnerabilities and improve security features, so staying current is essential.</p><figure id="figure-fzqzgslx7m078vwmt"><img id="fzqzgslx7m078vwmt" src="https://images.unsplash.com/photo-1722888595094-5599caca7242?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxzb2Z0d2FyZSUyMHVwZGF0ZXxlbnwwfHx8fDE3MjQ0NDk3OTh8MA&ixlib=rb-4.0.3&q=80&w=1080" alt="software update" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure><h3>Automate Updates</h3><p>To ensure you never miss an update, consider enabling automatic updates where possible. This reduces the risk of running outdated software that could be exploited by cybercriminals. However, always test updates in a staging environment before deploying them live to avoid any compatibility issues.</p><h2>Implement Strong Authentication</h2><p>Weak authentication methods can be a significant security risk. Implementing strong authentication measures, such as multi-factor authentication (MFA), can significantly enhance your website's security. MFA requires users to provide two or more verification factors to gain access, making it much harder for unauthorized users to infiltrate your system.</p><h3>Password Policies</h3><p>Enforce strong password policies to ensure users create complex passwords that are difficult to guess. Encourage the use of a combination of uppercase and lowercase letters, numbers, and special characters. Regularly remind users to update their passwords and avoid using the same password across multiple sites.</p><figure id="figure-wdx95xf6slm078vwmt"><img id="wdx95xf6slm078vwmt" src="https://images.unsplash.com/photo-1510511459019-5dda7724fd87?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxwYXNzd29yZCUyMHNlY3VyaXR5fGVufDB8fHx8MTcyNDQ0OTc5OHww&ixlib=rb-4.0.3&q=80&w=1080" alt="password security" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure><h2>Monitor and Audit Your Website</h2><p>Continuous monitoring and auditing of your website can help identify and mitigate security threats before they cause significant damage. Use security tools and plugins to monitor your site for suspicious activity, such as unauthorized login attempts or changes to critical files.</p><h3>Regular Security Audits</h3><p>Conduct regular security audits to assess the effectiveness of your security measures. These audits can help identify vulnerabilities and areas for improvement. Consider hiring a professional security expert to perform thorough penetration testing and provide recommendations for enhancing your site's security.</p><h2>Conclusion</h2><p>Building a secure website is an ongoing process that requires vigilance and proactive measures. By implementing the best practices outlined in this post, you can significantly reduce the risk of cyber threats and protect your website and users. Remember, a secure website not only safeguards data but also builds trust and credibility with your audience.</p>

SUNY Purchase College

Web Development

Social Media

Print Media

My Work Experience

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Recent blog posts

How to Choose the Right Web Development Company for Your ...

The Future of Web Development: AI and Machine Learning

Building Secure Websites: Best Practices