WR Designs

Purity Products

At Purity Products, I played a vital role in product development, helping to conceptualize and launch new supplement lines. I worked closely with marketing and design teams to create impactful assets, managed junior designers, and oversaw the execution of photoshoots and commercials, ensuring high-quality visuals and messaging. My focus was on maintaining brand consistency across all digital and print materials, contributing to the successful promotion and market expansion of new product lines.

Purity Products 30 Years of Excellence logo with people practicing yoga outdoors on a green field.

Social Media & SMS

Worked with the social media marketing team on campaigns for TikTok, Instagram, Facebook, and SMS, using UGC to boost authenticity. We focused on viral trends, interactive content, and personalized SMS promotions, driving higher engagement and conversions across all platforms.

Social Media Marketing:
Instagram
TikTok
Facebook

Web Development

Helped redesign the entire website by incorporating a modern, user-friendly interface and improving overall user experience. Implemented a chatbot with AI capabilities to enhance customer support and engagement. Focused on improving SEO through targeted keywords and optimized content, while also updating the brand’s aesthetics to create a cohesive, refreshed look that aligned with the company's vision. These changes resulted in better performance, increased traffic, and a more appealing online presence.

Website:
PurityProducts.com

Walmart Marketplace

Each product was placed on the Walmart Marketplace with optimized listings, including detailed descriptions, high-quality images, and targeted keywords. Sponsored product ads were utilized to increase traffic, and customer reviews were incorporated to build trust. This strategy resulted in a 35% conversion rate within the first month, boosting sales and visibility for the brand needs.

Marketplace:
Walmart

Amazon Marketplace

Products were introduced on the Amazon Marketplace, where each listing was carefully optimized with engaging descriptions, high-quality images, and strategic keywords to improve search rankings. By running targeted sponsored ads and leveraging customer feedback, traffic and visibility were significantly increased. This effort resulted in a 43% conversion rate within the first few weeks, greatly enhancing sales and brand recognition.

Marketplace:
Amazon.com

Email Marketing

Using AMP for Email allowed for interactive, personalized messages, combined with SMS for enhanced engagement. Segmentation and A/B testing ensured that each design featured a unique, tailored offer for recipients, leading to optimized targeting, significant growth, and improved customer retention.

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