CASE STUDY
Montesacro
Blending cinematic storytelling with traditional Roman heritage—implementing scalable content systems to preserve the spirit of the Williamsburg flagship across their global expansion.
CLIENT Montesacro | INDUSTRY Roman pinseria | LOCATION United States | WEBSITE Visit Montesacro
Digital heritage for the modern trattoria
A bi-coastal case study in UGC and community-driven social proof
Montesacro San Francisco | Roman Tradition on the West Coast 🍷✨ #Shorts
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Montesacro Williamsburg | The Art of the Roman Pinsa 🍕✨ #Shorts
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When in Brooklyn... visit Montesacro 🍷🍕 #Shorts
Watch ReelThe Client
Montesacro is a high-end Roman pinseria group. Originating with a deep respect for traditional grain blends, their Williamsburg, Brooklyn location became the blueprint for balancing grit, texture, and authentic Roman soul within a modern neighborhood context.
The Challenge
The dilution of craft. As Montesacro scales, the challenge is maintaining the intimacy of a 72-hour dough rise and the heat of a Roman oven without losing the specific local 'vibe' that made the Brooklyn flagship a destination.
The Solution
Wrdesigns implemented a sensory-focused production framework, launching a coordinated influencer and UGC campaign across Brooklyn and California. By utilizing a centralized influencer management platform, wrdesigns automated creator workflows and captured the authentic atmosphere of both kitchens—scaling the Roman dining experience across the entire group.
The Results
By implementing agentic automation to streamline reservation workflows and cinematic storytelling to capture its Roman heritage, wrdesigns transformed Montesacro’s digital presence into a global growth engine—achieving a 520% increase in reservations, a 94% engagement rate, and a 4.5x visitor-to-diner conversion rate in just seven months.
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Brand architecture
High-performance e-commerce platform connecting her Williamsburg shop with global collectors.
Content production
Cinematic storytelling showcasing traditional indigo dyeing that converts viewers into collectors.
Agentic automation
Autonomous systems managing inventory, fulfillment, and customer engagement seamlessly.